Playbooks
Problem-first guides for operators: the system, the why, and how to ship it.
Your $150K Content Team Is A Claude Skill Now
A $150K in-house content team is a 2019 answer. Here's the 4-Skill Claude stack — topic-scout, voice-draft, pre-publish-check, distribute — that ships daily for $200/mo.
The Best AI CRM For Small Business Is Not A CRM
Most 'AI CRM' pitches are dashboard candy priced like autonomous agents. Here's what a $2M-$20M business actually needs to buy, and what to skip.
You're The Bottleneck. Your AI Agents Are Waiting On You.
Your agent stack is fast. Your inbox isn't. The 3-tier autonomy fix for operators stuck approving every single agent action.
Your AI Agent Is A Chatbot With A Marketing Budget
Half the operators I talk to say they built an agent. When I open it, it's a chatbot. Here's the line, in operator language — and how to know which one you should be paying for.
Stop Dumping Everything Into Your AI Agent. It's Why Replies Are Garbage.
Your AI agent's replies got worse because you stuffed its system prompt with everything. Context rot is real, measurable, and expensive. Here's the fix.
Stop Treating Your AI Agents Like Software. Treat Them Like New Hires.
Most failed AI agent projects aren't a model problem — they're an onboarding problem. Here's the 5-step playbook for treating agents like new hires.
Your AI Customer Service Bot Is About To Cost You A Lawsuit
Air Canada lost. Klarna reversed. DPD's bot wrote a poem about how terrible the company was. Here's how to deploy AI customer service without becoming the next headline.
Your AI Agent Bill Is Out of Control. Here's the Fix.
AI agents burn 50x more tokens than chats. The fix isn't a cheaper model — it's a tighter system. Token budgets, model routing, context pruning, deterministic off-ramps.