Marketing
Paid media, creative, and growth strategy.
Buyers Shortlist You In ChatGPT Before You Know They Exist
51% of B2B buyers start vendor research inside an AI chatbot. If you're not in the model's shortlist, your funnel already ended. Here's the fix.
AI Search Broke Your Funnel. Your Automation Doesn't Know Yet.
ChatGPT traffic converts at 15.9%. Google at 1.76%. Your marketing automation is treating both the same — and burning your best leads.
Your Business Is Invisible In ChatGPT. Here's Why.
Your customers are asking ChatGPT for a plumber, a Shopify agency, a bookkeeper — and your business isn't in the answer. Here's why, and the 4-part fix.
Your Organic Traffic Just Dropped 58%. Google Isn't Sorry.
Google AI Overviews cut position-1 CTR by 58%. Here's why ranks stopped meaning traffic, and the 4-part GEO system that gets you cited in AI answers.
AI Marketing Plans Are Free. That's Why They're Worthless.
GPT-5 will hand you a 60-page marketing plan in 43 seconds. MIT says 95% of these pilots produce zero P&L impact. Here's what a real plan looks like.
The Cheapest Meta Lead Is The Worst Meta Lead
Meta's algorithm finds the cheap lead because that's what you told it to. Why 2026's lowest CPL is usually the worst-converting one — and how to fix it.
Cold Email Reply Rate Is 3%. Signal-Based Outbound Is 4x That.
Cold email's average reply rate is 3.43%. Signal-based outbound hits 15-25%. The 4 layers — and the volume math you stop running.
ChatGPT Can't See Your Store. Here's What To Fix First.
Your Shopify store is already enrolled in ChatGPT's agentic storefronts. That doesn't mean it's visible. Here's the exact 30-day fix I'd run today.